Andrew and Peter are regular visitors to the annual Subcon exhbition held at the NEC in Birmingham. Here they are with Lollipop Marketing’s Jon Law. Read on to find out how they got on at the 2016 event.
It’s always nice to be in a dedicated event venue. At Southern Manufacturing back in Februry, storm-force winds closed the marquee on the evening prior to the first day which meant that Andrew and Peter had to be up at 4am to set up the Axis stand ready for the first visitors.
With the NEC celebrating 40 years in business there were no such issues at Subcon. The show started with a great result – a new enquiry from someone who was visiting the event specifically to meet Axis personnel after reading one of our blog posts that illustrated our engineering prowess and the capability of our DMG 5 axis milling machines.
And it went from strength to strength there on in. Visitors showed a lot of interest in our display components, especially the wheels! It was great to share our knowledge of 5 axis milling and precision engineering.
Footfall and quality enquiries
Over the three days, there did seem to be a distinct lack of footfall in comparison to previous events. There was agreement amongst all the exhibitors that this was down to two factors:
1. the lack of the two other events that were shown as part of Subcon last year but which run biennially – The Advanced Manufacturing Show and The Engineer Design & Innovation Show.
2. the Automechanika event was running at the same time as Subcon but in another part of the NEC some distance away. Everyone was complaining because these two events could have been held in adjacent halls making the transition from one to the other far easier and yielding increased numbers of visitors.
Having said that, there was a consensus that, whilst traffic was down, the quality of the enquiries was far better than in previous years. The people who were attending Subcon had come for very specific reasons.
5 axis milling with a difference
One of the questions we were asked most often at Subcon is what makes Axis Precision Engineering Components different? And, for us, it’s all about hassle-free projects – we are a one-stop workshop with experience and expertise in 5 axis milling that allows us to cater for a range of projects from simple commercial work to complex jobs for aerospace and motorsport sectors.
You can find out exactly what it’s like to work with us by downloading our motorsport case study – Reinventing the Wheel.